I have been pondering lately about hair salon advertising and marketing. Not that I am a huge advertising and marketing person. I am not, yet I do have an interest, specially when it will come to matters of the hair. How quite a few instances have I read the dilemma, “Do you know of a good area to get your hair finished?” I’ve asked the question quite a few occasions myself. How do you go about locating a position you like, that will do your hair the way YOU like, without you obtaining to tell them what to do every action of the way? Following all, I am not a hairdresser. I have small practical experience in this enterprise, besides for the occasional bang trim: or the few moments I whacked off the hair on my Barbie dolls.
Right up front allow me just say that getting a Fantastic hair salon demands a minimal luck. Typical advertising and marketing doesn’t arrive into play, in my feeling. Usefulness is oftentimes the deciding aspect when picking wherever to have your hair accomplished. Not essentially a excellent way to choose, but a way, however, and I should really know as I’ve been there a time or two myself. Ease, having said that, does have a part to perform relying on the expert services you desire, i.e. perms, coloring or straightening and how often you need these providers. I am just stating…
The query however remains…how do you locate a very good hair salon? There appears to be to be just one on every corner, a great deal like McDonald’s or Starbucks. But compared with these high-quality establishments of delicious-goodness, there is no system in place to assure the same company just about every time you visit. Therefore the matter of dialogue…hair salon marketing and advertising.
The yellow web pages of your area cellphone book looks like a logical area to seem. There are ads, spots and phone numbers all shown in a helpful fashion. And I have made use of this process a lot more times than I treatment to confess. Just one time sticks out in my memory. It was many many years back and I experienced young young children at the time. I was in determined need to have of a hair slash. Life was less difficult then, right before I waged the struggle on getting old – gray hair becoming general public enemy quantity one. I pulled out the cellular phone e book, found a couple of hassle-free spots, manufactured a pair of phone calls and went with…. the hair salon I could get an appointment with the fastest. The female who did my hair, and if I remember correctly, she was the operator of the hair salon, following completing the hair reduce, fingers me a mirror, spins the chair close to and loudly proclaims for all to hear, “Oh, you appear so significantly far better”. I seemed THAT terrible? Of class I failed to go again. When the time came close to for another hair slash, I pulled out all those yellow internet pages and buckled up for another random hair-salon-deciding upon trip.
I fondly try to remember my preferred hair dresser, as I’m contemplating hair salon marketing and how to simplify the process. Her title was Diane. Nevertheless is as far as I know. She was a superior mate of mine at the time.
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She was, and I say this with great honor and regard, a hair design and style artist the only particular person up to that place that I could go to, have my hair accomplished, and not have to rush household and promptly restyle my hair right before any individual I realized noticed me. She was THAT good. The only problem I experienced was the truth that I failed to like likely to the salon in which she labored. It was a total dump! As luck would have it, even so, the owner sold the salon to my pal, Diane, and she made some adjustments. She created it hip, she made it recent, she produced it appropriate…she made it her own. (I been watching American Idol much way too prolonged). I was excellent there, while, I felt at ease there.
A new difficulty shortly arose, nevertheless. She was SO good at what she did that you experienced to make an appointment six weeks in advance! God forbid you came down with the flu the working day just before your up coming appointment mainly because you were being flat out of hair luck till you could get one more appointment…in 6 weeks! We quickly claimed goodbye to our enjoy/hair relationship and it was after all over again back again to the yellow web pages. I know, proper?
Hair salon advertising…a matter worthy of pondering. My luck was not transforming and I desired a new process, if possible ahead of the subsequent hair cut came owing. Not to point out the truth that through this time the grey hairs starting up rearing their unappealing heads. No pun supposed, if that is in fact a pun.
The moment yet again, my excellent buddy Woman Luck was on my aspect. I discovered a gem of a hair dresser. No yellow pages, no buzz, no commercial promoting. I asked a mate where by she went to have her hair accomplished. She instructed me. Basic as that. Will not believe I hadn’t experimented with this just before, I had, but this time…THIS time I strike the mother lode. I walked into the salon, sat in the chair and heard those phrases I after dreaded as substantially as a substantial university math test that I hadn’t analyzed for… “What are we carrying out now?” Individuals words and phrases no for a longer time prompted worry and trembling or my coronary heart to beat wildly out of my upper body no sweat dripping down my back again since I you should not know the accurate reply. No, this time I realized I could answer with a self-confidence, I could respond to with an assurance I by no means experienced before… I could boldly proclaim: “What ever you want, it is only hair.”
When Stephanie finishes with the solution she has just established, she will hand me that mirror, spin the chair all around and question me what I imagine. I will smile a say “Extremely good. I like it”, simply because I will be sporting a cute, stylish, appropriate hairstyle that will choose me as a result of the rest of the working day without having possessing to do a thing to it.
Hair salon promoting is an artwork kind. It is a science. Hair salon advertising at its very best is word of mouth promoting and I can now shred all those yellow webpages and rest in hair salon peace.