Gibson Girls Is The Right Political Campaign Website Builder For Your Race
Using the wrong campaign web site builder could be costly to your race. It could mean wasting time and losing valuable time. You have to think of your campaign website as more than just a collection of pages. It’s a hub where potential voters go to learn about you and your platform. Unfortunately, not every website builder is equipped to help you create this digital hub.
What we recommend is a political WordPress theme for parties, candidates, campaigns, and more. You can get one with multiple homepage layouts packed with features to help make your political website a success. Whether you’re creating an online presence for a political party, candidate, or cause, you should choose an appealing theme. Although the demos and homepage layouts are all different, some standard features include the sizeable full-screen slider that makes it very easy to share photos related to your campaign, an icon-and-text-based grid for highlighting some key points or areas of focus and contact forms for connecting with your audience.
Why Use This Campaign Website Builder?
Your election campaign website is more than just a group of pages – it’s a place where potential voters can go to learn more about you and your stance on issues. Not every website builder is able to help you make the content as well as the design for your website. You’ll find that a good number of them don’t come with the features you need, like site analytics, forms for gathering data, or tools to help you reach more potential voters.
We’ve tested the best website builders on the market and think this offers the best features for creating an effective political campaign website.
Don’t get distracted. Stay focused on your race, not learning how to code your site. These sites come with editors that are not hard to learn and make your posts as easy to add as creating a Word document. You will also find it helpful if you can have forms on your site. You may be surprised how many forms you use in your campaign strategy. Customizable forms to collect donations, create surveys and polls, and even find volunteers may prove invaluable.
Questions about our campaign website builder?
As a political candidate, you’ll need to be able to reach out to your voter base. Sharing content on social media is just part of the gig these days. Whatever campaign website builder you use, they should make it easy for you to share content on social media and gather data about potential voters, endorsers, or donors. Why I recommend using dedicated website builders for political campaigns services: they offer website building for political candidates. Some are website design companies focused solely on election campaign services, not small businesses from all over the United States.
For any design, you will first consider the text, images, videos, and other content for your page. This company has several great templates for political campaigns. I especially like the one called the politician, which has built-in features like a donation button and news and events columns.
Are you looking for a campaign website builder designed explicitly for state-local political candidates? We provide the domain, hosting, design, built-in tools and resources to build your digital campaign. With straightforward pricing, there are no long-term contracts or hidden costs. For one low price, you will have a robust campaign website that will stand out from your opponents and broadcast your message 24/7. We offer affordable package prices.
Fully Custom Campaign Site
Political websites typically include first defining the following: the promotional channels for raising awareness and encouraging action, the platforms and experience you want your campaign to highlight, how website landing pages and customer journeys will be nurtured and followed up through various forms of communication. Essentially you will want to determine who will be using your site, for what, and how will they go about it.
This will help you determine the organization of your site’s pages and how to structure the navigation.
This campaign service provider offers the most reliable way to get your campaign website humming along at top speed. You won’t need hours of training sessions either. And you won’t have long to wait. Your site is typically up and functioning in 48 hours. Getting your fully functional campaign website requires some content you provide to get it launched, but otherwise, all you need to do is pick a style to get started. If you’re comfortable using email and browsing the web, you’ll feel right at home with them.
They have an excellent support staff to help guide you through the process of creating and updating your site. Their focus is providing a beautiful website that requires little maintenance, leaving you valuable time to tend to other election matters.
Five Elements Every Campaign Website Needs
Your campaign website should list the key elements of plans, including the details of those plans. Your experience is beneficial and sharing why these issues are important to you and what you bring to the table are other thoughts to help you start your content creation.
Effective visual design and good navigation are essential for creating a positive impression for visitors on any page of your website. Still, it can play an active role in boosting engagement and conversions, too. For a local campaign page, you’ll want to prioritize the user’s experience everywhere. They can offer best practices, too.
Tips for Launching Your Political Campaign Website
To create a political campaign website that will be effective, easy to find, and memorable for voters, remember these tips: Your website is your chance to connect with voters in a personal and authentic way. Use photos and create a narrative that represents the real you. Do not be afraid to be bold and cover pressing issues. You only have one chance to make a first impression, and this might be it. Please make the most of it.
How to Create and Launch a Website for your Political Campaign
A leader in the campaign marketing field, Gibson Girls Publishing understands how to create and activate a political campaign website that will attract voters and get your message out to constituents. Without the proper skills, it could take months to get a website that reaches voters in your district. If voters cannot find your site, they cannot hear your message. Campaigning requires fast responses and immediate results. It takes a company that has mastered the use of web tools to make that happen.
Just five simple pages, and you’re on the way to a great campaign website for your political campaign. Now the question is whether you build it yourself or hire a web designer or web developer to do it for you? Only you can answer that question. There are numerous tools out there for you to build on your own. Many of them profess “code-free” environments on which anyone can learn or create. We have seldom found those claims to be accurate. Additionally, the free web builders usually offer only essential pages – ones without the ability to customize the look and feel of the site or dive into the code when the time comes to customize.
Free political campaign websites are used as the main place a candidate or organization can communicate with constituents. Collecting donations and contributions online is another purpose for your site. They also serve as the main content distribution channel for updates and news regarding the candidate. The most crucial objective of any campaign website is collecting campaign funds and support for the election. By choosing the right political campaign website builder and some help with content creation, you can create a successful site that engages voters and fulfils the organization’s objectives.
Political Website Designed For Mobile
Robust + user-friendly we’ve built our unique website templates using WordPress, a powerful, user-friendly content management system. We think it’s perfect for political campaigns. Completely responsive, all Gibson Girls Publishing designs are mobile-friendly and optimized with 100% responsive design. We’ve made sure your site will look good on any device, including tablets and smartphones.
Feel free to read about the latest political web design trends, too. They have a long history of designing political campaign and advocacy websites. Working with local, congressional, and statewide campaigns, we offer services from the inception of your campaigns through primaries right up to election day.
Building Your Political Website: Key Takeaway
One huge mistake that political campaign websites made in 2020 were not having a political campaign website for people to read. In recent years, websites cost thousands of dollars to develop and required many months of careful planning and plenty of time to build. Nowadays, easy-to-use templates are abundant. Some of the most tech-savvy among us will even develop their campaign websites themselves. But with the democratizing of the website building process, we’ve seen political campaigns inadvertently skip steps and make some critical mistakes.
Map out the user journey for your website
Build a site with the proper user interface, often called UI, and the best user experience, or UX design. A great UX design will guide users to a goal of their choosing, prevent them from becoming frustrated, and reduce bounce rates. Mapping out the user journey in advance is the best way to accomplish this. Think of it as the journey your reader goes through on your website from start to finish. This mapping can give you a look at the process the user follows, what he is looking to accomplish, what the roadblocks are, and how you can improve it.
Look for someone who can provide a website design that is both inviting and engaging. Don’t let people wonder how to get around your website to find what they are looking for; navigation needs to be user-friendly. Don’t use a lot of flash to draw attention to your campaign platform and advocacies. As a public servant, you need to be accessible to voters and responsive. Provide users with many ways to contact you and your team. Consider including a chatbox or a Facebook messenger integration to be able to address inquiries in real-time. Believe it or not, often people forget to add contact details on their web site.
You can encourage volunteers to sign up by including the address and map to your campaign headquarters. Make sure that this information is easy to find on your website. Finally, keep improving your website. Listen to user feedback and tweak your content to suit your target audience.
Integrate with the rest of your digital marketing campaign
In addition to getting your website going, you should consider social media and how that plays into your overall campaign strategy. A great example is Tesla.
Tesla has been successful at creating an impressive social media presence. Even though it is smaller than competitors like BMW, Audi and Chevrolet, Tesla is wildly popular with 5. 1 million followers on Twitter (which is almost more than all three competitors combined): they only tweet about 4-6 times per month, and each tweet has something interesting to share, even if you aren’t actively looking to buy a car.
Look for ways to interact with your potential voters and find ways to automate those efforts when appropriate.
Consider adding video to the mix and maybe even some pay-per-click advertising as you get closer to election day.
Good luck with your race.